Phut, phut, and it’s gone…

Making cars is becoming an embarrassment, but it is an integral part of the UK  economy.

In 1998, I was asked to do a presentation on the future of the automotive industry. I wish still had it, as it is always fun to look back at your predictions. But what I do remember is that electric and hydrogen-fuelled cars were tagged on at the end as things that would come about eventually, but nobody knew when. Until then, the future was takeovers, mergers and diesel.

Well, the future, as seen at the dawn of Blair’s Britain, has now crystallised, and for the British automotive sector in particular, things are currently not looking too bright. Now, as then, it is at a crossroads.

Britain’s economy is on course to have grown by less than one percent in 2019. Retail sales figures for December, are likely to drag down GDP growth in the last quarter, limiting the annual growth rate to 0.8% or 0.9% at best.

In 2020, the economy’s expansion may not fare much better, given all the absolute uncertainty surrounding the government’s Brexit negotiating stance with the EU. Few people inside Whitehall or the cabinet know which industries will be sacrificed to achieve a quick and dirty trade deal. And while that situation persists, business investment will remain low and the manufacturing sector will stumble along, possibly in recession as it is now.

Another year of lacklustre growth will bring the total number of lost years to four and a half and mean that Britain has missed out on as much as four percent of GDP growth following the referendum result.

One of the biggest losers from the Brexit debacle is the car industry, which was already struggling. On the surface, the UK car industry was purring along in 2016 following a boom in diesel car sales, especially at the largest producer Jaguar Land Rover (JLR), and a new type of car leasing product that was cheap enough to allow middle- and low-income families to trade up from an ordinary family car to an expensive SUV.

Domestic production and sales rocketed, but then the diesel emissions scandal discredited a whole generation of cars. City mayors began to announce tough car emissions zones. And the leasing phenomenon, which accounted for nine out of 10 new car sales in 2017, began to fizzle out, due to fears over a potential new lending crisis.

Worse for the traditional manufacturers, the US electric carmaker Tesla, announced the mass production of its Model 3. On the drawing board in 2016 and rolling off the production line in limited numbers only a year later, the Model 3 was Britain’s third most popular new car in August 2019. If the industry needed a sign that electric cars had arrived, this was it.

Brexit and the threat of tariffs on cars and parts put a layer of uncertainty on an already difficult situation. Honda was the first to crumble, saying it would close its Swindon plant in 2021 and put its investment into a new generation of cars elsewhere. Most of the rest, Vauxhall (owned by the merged Peugeot Citroën and Fiat Chrysler), Ford, BMW and Renault/Nissan, have spent the intervening years scrambling to make electric cars that can compete with the Model 3.

Unless they can find a way, almost the entire UK car industry could be wiped out by the end of this decade, leaving behind just the specialist makers such as Aston Martin, Rolls-Royce and Bentley along with a few upmarket marques from JLR, where it still makes sense to say the car was designed and made in Britain.

Andy Street, mayor of the West Midlands, has lobbied the government to help prevent this Armageddon. Understandably, he doesn’t want ministers to throw up their hands, much as they did when the steel industry was desperately in need of investment in the 1980s, and leave the market to decide.

Street is not alone in believing the region, which accounts for 120,000 of the UK’s 600,000 direct jobs in the sector, needs a battery factory as the cornerstone of a re-invented industry. Ralf Speth, the boss of JLR, said the same thing last year.

Currently, the major battery makers are in China, Japan and South Korea. The UK boasts a government-funded battery research centre in Coventry. However, the car industry says it needs a factory now, based on existing technology, so firms can make decisions about models that won’t appear for another three or four years.

Tesla’s battery factory cost about $5bn. Understandably, ministers feel queasy about spending so much money. They might also feel uneasy because the world’s largest car company is taking a different course.

Toyota believes batteries and the precious earth metals used to make them will always be bad for the environment. The charging infrastructure will be costly and electric cars will always have severe limits on their range. So it restricts battery use to self-charging units in a hybrid combined with efficient petrol engines. This is a stopgap before making hydrogen cell cars, possibly by 2030.

There will be room for pure electric, hybrid and hydrogen cars in 10 years. Can the UK afford the investment to compete in each arena? Most likely, we will have to leave it to others.

Deal with it.


On Topic

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We will fight for a world where everyone feels safe, valued, able to grow, and be inspired by their role and the organisation that they work for. And that starts with us…