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Business Manager

ExecutiveSurf Finland


Our client is a global leader in the manufacturing of home appliances. They are looking for an experienced Business Manager for Nordic countries (Finland, Sweden, Norway and Denmark).

Deliver strategic support to the Sales Department by contributing to the setting up of the go-to-market strategy, providing valuable market intelligence, guidelines on price positioning and profitability in order to ensure the achievement of budget goals for the market/product line.


Market intelligence:

  • Build and develop capability collecting information and data on the relevant white goods market and support the Product Lines by sharing market insights and evidence;
  • Analyse the competitors’ product range and offering;
  • Develop market benchmark able to effectively support the decision-making processes for the strategic development of the product ranges under management;
  • Provide analysis and insights on the reference market/products in order to support the definition of the best market positioning and commercial strategy;

Business Development:

  • Ensure a constant and consistent exchange of insights and market evidence with the reference ProductLine in order to support it in improving the product strategy and development.
  • Set up the best market positioning for the product range, ensuring consistency with corporate guidelines on brand strategy and relevant product line guidelines;
  • Define the price by single reference product according to local market positioning and ensuring the achievement of revenue and profitability targets;
  • Analyse the sell-out trend and provide gap analysis against sales forecasts aimed at understanding whether they are due to general market trends, changes in market shares and/or any other reason relating to sales volumes.

Sales Process:

  • Define, together with the Sales Director, the weekly sales targets (volume, mix and profitability) ensuring the coherent with quarterly and annual budget;
  • Participate in the sale forecasting process and ensure the availability of stock consistent with sales forecast;
    Approve the client’s promotional materials and ensure the suggested price is coherent among all clients;
  • Collect feedback from clients on product and/or service expectations and share them with the relevant product line’s central marketing in order to provide further elements for business/product development.


  • Degree in Economics or Marketing
  • At least 5-years experience in product marketing (experience within durable goods market is strongly appreciated)
  • International experience/ mindset
  • Fluent English
  • Entrepreneurial mindset
  • Strong analytical skills
  • Influencing and negotiation prowess
  • Deep understanding of the sales processes
  • Strong decision-making skills
  • People management and leadership (ideally in a matrix context)
  • Interpersonal skills
  • Ability to work under pressure
  • Exceptional communication skills

This is an excellent opportunity to join a rapidly expanding global leader. The role has clear broad business parameters and is seen as a springboard role into senior management.

Please submit your application via the following email address: careers@executivesurf.com quoting the job title in the subject.

ID #21121 Location Finland Industry FMCG Type Full time Role Business Manager Career Level Business Unit Leader Presence Office based

Required Skills

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International Background
1 Languages

Salary & Benefits

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Full time /Month

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