Our client is a world leader in the consumer products space. An iconic brand and with a reputation for design and production excellence, the Company has grown from major domestic European player to world number one over the past decade.

— MISSION —
The Director of Marketing delivers the optimum marketing plan for the target brands and products within UK and Ireland on time and within budget.

— PRINCIPLE ACCOUNTABILITIES —

• To develop and execute the Marketing strategy in Spain in association with local senior management.
• To manage the a comprehensive trade marketing plan that will help deliver the subsidiary’s financial targets.
• To direct the management of the existing and new product range in order to meet customers needs and the Spanish Sales targets.

— RESPONSIBILITIES —

• Marketing Strategy
• Marketing Plan including ATL, BTL and PR
• Marketing Budget responsibility
• Comprehensive trade marketing plan to build relations with key customers to ensure the delivery of best in class trade marketing initiatives.
• Work with Group Brand function on new product development to target opportunities within the Spanish market.
• Introduction of new product to market
• PR of the target brands
• Dead and dying stock management
• Key member of the Spanish Management team
• Responsible for management and performance Marketing team
• Comply with the Roles and Responsibilities as is defined in the H&S manual

— KEY INTERFACE —

Internal:

• Directors of Sales – as necessary
• National Accounts team – as necessary
• National Sales Manager – as necessary
• Finance team
• New Product Development team
• Trade Marketing and Brand management
• International counterparts

External:

• Agencies such as PR agency, Media buying agency
• Key Account Customers – ad hoc visits as required

— REQUIREMENTS —

• Strong track record of marketing management in a categorised product sales environment (CE, SDA, MDA, or FDA)
• Good people manager, able to manage and motivate individuals with different sales styles, approaches and levels of experience
• Ability to analyse and react to market trends and opportunities
• Strong presentation, interpersonal, negotiation, communication, and analytical ability
• Able to learn and assimilate key features and benefits of the product range
• Understanding of competitors ranges
• Understanding of GFK data and ability to communicate information to key contacts within customer base
• Self-motivated, solution based problem solver, confident, enthusiastic, team player, robust and resilient.
• Broad knowledge of Spanish and European retail and wholesale S.D.A industry
• Current driving licence
• Willing and able to travel as required

— DESIRED —

• Experience of operating at Marketing director level and management of integrated marketing plans

Please submit your application via the following email address: careers@executivesurf.com quoting the job title in the subject.