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Category: ExecutiveSurf News

Green revolution: Il marketing verde è sorprendentemente a prova di recessione

I prodotti sostenibili sbancano il mercato. Datamonitor evidenzia 458 lanci, fino ad oggi, nel 2009 di prodotti confezionati sostenibili, amici dell'ambiente ed ecologici. Di questo passo, si triplicheranno i numeri del 2007. Il CEO di Seventh Generation, Jeffrey Hollender, dice che le vendite sono salite del 50% l'anno passato e del 20% in marzo (rispetto al marzo dell'anno prima) nonostante l'ingresso di Clorox, Church & Dwight e SC Johnson. I consumatori continuano a comprare prodotti sostenibili nonostante il prezzo più alto. Parliamo ad esempio di aumenti di più del 10% di alimentari specializzati nel "bio". Molto meglio di giganti come Walmart. Secondo Aric Melzel, senior brand manager di Scott alla Kimberly-Clark, questa volta la mentalità verde è più solida e sopravviverà alla recessione, al contrario di quanto accaduto nei cicli passati. Stavolta le vendite di questi prodotti stanno salendo all'interno di segmenti non proprio all'avanguardia, come i cosiddetti "fieri tradizionalisti" maschi bianchi. Si preparano alcuni grandi lanci che potrebbero portare i prodotti verdi nel "mainstream"…

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It would be Twittish not to use it

In February 2009, Twitter.com, was, according to Nielsen, the fastest growing Member Community website in the world (1382% growth), and the fact that it has not generated any income since its creation in 2006 has not stopped it being one of the most talked about websites out on the web. Celebrity users include Oprah Winfrey, Ashton Kutcher, Britney Spears, Coldplay and Stephen Fry, but its uses are proving much more varied. During the October 2007 California wildfires, the LA Fire Department used the technology to keep the public informed, and still does . NASA allows ‘followers’ to receive updates on the Space Shuttle missions, and other uses have included ballot access monitoring during the 2008 US presidential election, organising mass anti-government unrest in Moldova last month, or a student journalist alerting friends he had been arrested during anti-government protests in Egypt in April 2008, eventually securing his release. One of the keys to Twitter’s success is that it allows an instant access to information. Most…

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Leader dentro: Coaching e consapevolezza nel viaggio del leader

Nelle organizzazioni i veri leader si distinguono dai manager perché oltre alle competenze tecniche e gestionali padroneggiano anche l’arte sottile dell’infl uenza sulle persone. Questa risorsa, di incomparabile valore, origina dall’interno, dall’anima del leader; da dentro, appunto. I bravi leader, infatti, pongono grande cura alla loro auto-consapevolezza, e sono in primo luogo leader di sé. Per questo sanno esercitare infl uenza sugli altri. Questo libro parla del lavoro del leader, della sua faticosa e mai raggiunta ricerca della perfezione. I tre autori sono consulenti, formatori e coach, proprio di leader organizzativi che si sentono “in viaggio” e vogliono migliorarsi. Dal racconto che fanno, popolato di storie, esempi, rifl essioni e ricordi di coaching, nasce una sorta di mappa, preziosa, per orientare il passo del lettore nel fi tto reticolo di ingredienti della leadership quotidiana: dal confl itto alla creatività, dalle emozioni alla vendita, dalla bellezza all’ascolto. Marco Ghetti, Isabella Appolloni, Fabia Bergamo Leader dentro Coaching e consapevolezza nel viaggio del leader LUISS University Press pp.317…

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Verso un percorso di carriera europeo: Come superare gli stereotipi nazionali

Lo scorso marzo il quotidiano francese Les Échos ha pubblicato un breve confronto tra i percorsi di carriera di CFO francesi, tedeschi e inglesi. L'articolo sottolinea la predominanza, in Germania, di "Finanzvorstände" che sono cresciuti internamente, mentre i colleghi francesi sarebbero ancora molto legati al sistema delle Grandes Écoles, vivai dell'élite del paese, e a trascorsi nella pubblica amministrazione. In Gran Bretagna, la formazione di chartered accountant e la crescita con alcuni cambi d'azienda fortunati è invece la norma. Sembrerebbe fin troppo in linea con gli stereotipi un mondo in cui i tedeschi sono fedeli e premiati per il duro lavoro, i francesi elitari e gli anglosassoni più meritocratici. Non dovremmo invece, in un mondo globalizzato, assistere ad una convergenza delle prassi di selezione? Da quando nel 1957 l'INSEAD fu la prima università a proporre l'MBA, molti executive aggiungono al proprio nome questo acronimo. Magari evidenziando il nome della business school, visto il proliferare di corsi master che offrono poco più che un pezzo di…

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CREDIT CRUNCH

"Everyone has become increasingly obsessed with the credit crunch, which may sound rather unthreatening, like a breakfast cereal, but, if it becomes a recession, could develop into something altogether more serious. There is general consensus within the media that we are now facing a world financial meltdown, with the situation changing daily. US economists and politicians are currently debating whether Washington should acquire the banks' toxic assets for $700bn. In the first instance, Congress turned down the bill to inject $700bn into the banking system, amid popular feeling that this support of the banks was akin to being sued by a burglar who has broken into your home. The need for bank bail-outs has not gone away. Billions of taxpayers' dollars was used to give Wachovia to America's biggest bank, Citigroup. Belgium's largest bank, Fortis, was partly nationalised by the governments of Belgium, Luxembourg and Holland. Previously the US government bailed out the quaintly-named mortgage giants, Freddie Mac and Fannie Mae, who were teetering towards…

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Profile: Ulrich Früh

40 year-old Austrian, Ulrich Früh, is an engineer and architect, living and working in Poland. He is currently working for French real estate development group, Orco, on a luxury high-rise project called Złota 44, in Warsaw. What do you do? I develop, design, build and manage ambitious construction projects. Specifically, I am project director for Złota 44, in Warsaw. What projects have you been involved with and which are you most proud of? I’ve been working since 15, so at the age of 40, that gives me a couple of projects to choose from. It’s usually the ‘first time in my life achievements’ that remain important memories: my first major refurbishment (Vienna Castle, 1992–1993), my first major construction site abroad (Warsaw University Library 1997–2000), my first 5* high rise tower (Intercontinental Warsaw Hotel, 2000–2004). It is really the psychology of building up efficiently, motivating, teaching and guiding teams of highly specialised engineers that gives me pleasure, and sometimes pride. What are you doing at the…

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Towards a European career path

On 13 March, French economic newspaper, Les Échos, published a short comparison of the career paths of a few French, German and UK CFOs. In general terms, what the article seems to highlight is a predominance in Germany of Finanzvorstände who have climbed up the hierarchical ladder internally. Their Gallic counterparts are mostly graduates of the French Grandes Écoles, mandated to train the country’s elite, most having previously worked in government or the civil service. In the UK, obtaining chartered accountancy status and climbing the ladder through various successive (and successful) company moves seems the norm. It would perhaps fit certain stereotypes too well to say that the German system rewards hard work and loyalty and that the French model does not leave much room for a fast renewal of the elites. The UK comes across quite positively, with an emphasis on professional qualifications and experience. Yet, in an ever globalising world, where exchanges within the EU are at an all-time high, shouldn’t we be…

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Unemployment Insurance: A safety net for professionals

More than a quarter of a million jobs were lost in the Eurozone in January 2009, taking the overall unemployment level to 8.2%. It was the tenth consecutive month of rising unemployment, meaning 13 million people in the 16-state zone are out of work. The figures for the EU as a whole, are not much better, with unemployment rising to 7.6%, with 386,000 jobs lost in January. The Netherlands and Austria are the best performers, with unemployment levels of 2.8% and 4% respectively. Spain is the worst hit, with unemployment standing at 14.8%, partly due to lay-offs in their swollen construction industry. Europe is struggling to keep its head above water, but unemployment is rising less quickly than in the US. Half the EU member countries have unemployment rates lower than America’s and it is interesting to compare the differing attitudes to unemployment. Europe’s governments are used to being told that they need to make their labour markets more like America’s, with greater flexibility in…

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Des différences de parcours de carrière

La crise que nous connaissons actuellement va-t-elle être une chance pour le monde économique d'accélérer les évolutions dans son recrutement de dirigeants, ou les grandes entreprises vont-elles se renfermer sur elles-mêmes? Le 13 mars, Les Échos ont publié un court article comparant les parcours professionnels de quelques directeurs financiers allemands, britanniques, et français. Ce qui en ressort est que tandis qu’outre-Rhin, la voie royale serait par la promotion interne, et qu’au Royaume-Uni, pour devenir CFO, il faut, après avoir passé son diplôme d’expert-comptable, profiter de changements d’entreprise pour gravir les échelons, les directeurs financiers des entreprises du CAC40 ont plutôt un profil de grande école, fonction publique et secteur bancaire. Peut-on dire alors que nos voisins allemands récompensent la loyauté et le travail, qu’en France ces positions sont réservées à l’élite, et qu’outre-Manche, les entreprises n’ont que peu faire que d’autre chose que des habilités d’un candidat? Dans un monde où la mondialisation va croissante, et les échanges au sein de l’Union Européenne n’ont jamais…

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Le travail, la drogue et un bon déjeuner

Avant, je prenais de la drogue. J’en prends toujours. Mais j’en prenais avant, aussi. Mitch Hedberg Depuis 1993, le centre européen de surveillance sur les drogues et la toxicomanie (EMCDDA) publie chaque année un rapport sur la consommation de drogue en Europe. Le rapport de 2008 a informé que la consommation de cocaïne est en hausse, que celles des amphétamines et de l’ecstasy sont légèrement en baisse et que celles de l’héroïne et du cannabis demeurent relativement stables. Bien qu’il semblerait que le monde ait tendance à s’homogènéiser, la consommation de la drogue varie considérablement d’un pays à un autre. L’EMCDDA a pris en compte 30 pays, couvrant plus de 500 millions de personnes et 26 langues. Il révèle que seulement 10% environ des Européens prennent de la drogue régulièrement, alors pourquoi tant d’histoires? Certes, la drogue constitue probablement un important problème de société, mais le marché global de la drogue qui est évalué à 150 milliards de dollars représente la moitié d’un autre marché…

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