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Red Bull Stratos, the event behind Felix Baumgartner’s skydive from the edge of space in a record breaking stunt, reached eight million concurrent views on YouTube, marking the highest-ever concurrent viewing figure on the Google-owned site.

Coca-Cola in talks to buy Spotify stake.

Rainey Kelly Campbell Roalfe/Y&R has reorganised its management team, with Alison Hoad, the agency’s joint chief executive, returning to her previous role of vice chairman.

Mission Marketing Group has acquired direct marketing agency, Balloon Dog for £3.2 million.

Trinity Mirror is merging its nationals and regionals divisions, resulting in the departures of Georgina Harvey, regionals managing director and Nick Fullagar, director of communications.

Carat hires Skive’s Anne McCreary as digital strategy director.

Wells Fargo’s independent brokerage business has expanded in Florida and Oregon with veteran adviser teams that joined the company from rival firms UBS Wealth Management Americas and Bank of America’s Merrill Lynch.

The bank appointed John Shelley as chief risk officer, Asia Pacific. He was most recently chief administrative officer for markets & international banking (M&IB), Asia Pacific.

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