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Channel 4 has secured a deal to broadcast British horseracing exclusively on terrestrial TV for four years from 2013 and is in discussions with Dubai to sponsor its coverage.

Telefonica Digital has appointed senior Google executive Simon Birkenhead as its first global advertising sales director.
Primesight has poached Amscreen’s European managing director of sales and marketing, Chris Forrester, to be its new commercial director.

Trinity Mirror has appointed Chris Ellis, previously managing director of its UK nationals digital business, to a newly-created group-wide digital role as part of a restructure merging its national and regional digital teams.

Lida has hired creative team Andy O’Carroll and Spencer White to work primarily on its Ikea account, as part of a number of new appointments.

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