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New York Giants overcome New England Patriots to win Super Bowl. Giants win 21-17 after late Ahmad Bradshaw touchdown.

MediaCom has promoted Peter Fyfe to the newly created role of head of social media, as the agency’s non-traditional marketing arm MediaCom Beyond Advertising (MBA) expands.

Nigel Clarkson, sales and marketing director at Primesight, is leaving the outdoor media owner to join daily deals site LivingSocial as its head of sales for the UK, Ireland, the Netherlands and the Nordic region.

Mindshare aims to boost its digital output with the recruitment of Nick Adams, who is returning to the WPP-owned agency after three years at rival Aegis.

MEC has hired former Media Brands mobile strategist Jide Sobo as its head of mobile.

UBS:
The Swiss bank said on Friday it would put Beatrice Weder di Mauro and Isabelle Romy up for election to its board at May’s shareholder meeting.

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