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London 2012 is set to be the ‘biggest media event in history’. Its budget may not be as big as Beijing’s, but the London 2012 Olympic and Paralympic Games are expected to break a record when it hosts around 26,000 journalists and broadcasters and become the biggest media event in the planet’s history.

The organisers of London 2012 are being forced to undertake a major marketing campaign to turn around lacklustre sales of tickets for the Olympic football competition.

Sainsbury’s has appointed former Heineken marketing director Sarah Warby to its vacant marketing director role, which was left open after previous hiring Mark Horgan left the company before even assuming the role.

Nick Ellsom, PHD’s head of digital, is joining Omnicom Media Group’s Annalect division, with Harriet Perry moving in the other direction to become managing partner, digital, at PHD.

Telegraph Media Group (TMG), publisher of The Daily Telegraph and The Sunday Telegraph, has restructured its commercial department, creating a new category client sales team, headed up by client director Melanie Danks.

NORTHERN TRUST

The investment management company named Olivier Noel as the deputy managing director of Luxembourg Management Company. Noel, who joined Northern Trust in 2005, was the head of transfer agency and shareholder services in Luxembourg.

FRANKLIN TEMPLETON

The investment management company named Kent P. Strazza as the managing director of Franklin Templeton Alternative Strategies, Daniel O’ Lear as head of retail distribution – North America and Thomas Regner as head of institutional – North America for Franklin Templeton Investments. Regner was also appointed executive vice president of Franklin Templeton Institutional LLC.

BNY MELLON

The bank’s wealth management business named Gregory Simpson as family wealth advisor, effective March 1.

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