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Hollywood legend Joan Collins has signed up to front an advertising campaign for Mars-owned Snickers chocolate bar, replacing fellow 1980s icon Mr T.

Lucozade is revamping its strategy behind Lucozade Sport and is replacing rapper Tinie Tempah with a clutch of sporting stars to front a new advertising campaign.

LG has become the latest television manufacturer to partner Google as part of the search giant’s efforts to make a success of its Google TV platform.

Samsung UK & Ireland has filled the mobile marketing director vacancy left by Batyr Bulat’s departure, with the appointment of Gareth Abel.

Lord Sugar’s Amscreen, the digital outdoor media owner, has appointed former Titan Outdoor and JCDecaux director Yoko De Souza to the new role of director of client sales.

Societe Generale

The French bank is set to announce an overhaul of its private banking unit that will see Daniel Truchi replaced as head of the division, according to several sources familiar with the matter.

Old Mutual

The London-based insurer named Ian Gladman as group strategy director.

Barclays Wealth

The wealth management division of Barclays Bank PLC said it has appointed Paul Fleming as director, head of strategic partnerships to focus on developing the firm’s relationships with key business introducers, including lawyers and accountants.

Micro Focus International plc

The software company named Tom Virden as a non-executive director. Virden will succeed Paul Pester with immediate effect.

Akbank

The Turkish lender said on Thursday its board had decided to appoint Sabri Hakan Binbasgil as chief executive to replace Ziya Akkurt.

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