There are a few clear benefits to eCRM. Firstly it removes confusion and uncertainty for marketers in recession. There are proven methods, and they generate testable results, so marketing budgets can be allocated on a strict ROI basis. Secondly, solid eCRM programmes build relationships with consumers that can be both brand engagement-based as well as transaction-based. For example we’ve taken a 14% click-through rate from McCain “brand resistors” and transformed it into a 63% click-through rate in ten months. The interesting thing for me, as someone constantly trying to work out what’s next, is that eCRM is a platform, not a channel. It’s definitely not email marketing, although it uses it. It’s not a technology, though it uses many technologies. What it is – and this is reflected in how it’s practised – is a principle. ECRM comprises understanding (data and analytics), insights (informs planning and ideas), relevance (segmentation, targeting, timing) and testing. Notice I didn’t use channels anywhere in there; I believe channels are…
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Thomas the Tank Engine teams up with Barbie as Mattel buys Hit. Many of Britain's best-loved children's characters will now be under control of the US toy giant after £426m deal Brands are trading their privacy and valuable consumer data for convenience because of an over-reliance on Facebook, according to a leading analyst. SapientNitro has hired Thomas Moeller as creative director and Stephen Worley as director moving image. OgilvyOne London has appointed Kohlben Vodden, a senior strategic account director at Wunderman, as its head of social media and content. AnalogFolk has appointed Victor Sahate as its first executive creative director. Tesco is slashing roles from its non-food department as part of a review in response to "difficult economic times". Emma Harris, Eurostar sales and marketing director, is to leave the company in January following a commercial reorganisation. Eurostar is looking to appoint a head of central marketing to drive brand consistency across the key markets of the UK, France and Belgium. PC Media has appointed…
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EMERGENCY talks got underway in Italy yesterday as the country’s embattled Prime Minister belatedly decided to get to grips with the nation's weak financial position. Nicolas Sarkozy and Angela Merkel have told Italy that urgent action is needed to improve its finances ahead of a euro-saving summit tomorrow. Reforms to Italy’s generous state pensions system are top of the agenda. ELEVEN of the City’s main financial groups have urged Chancellor George Osbourne to fight any proposed financial transactions tax, in a letter to the Treasury yesterday. The British Bankers Association and Investment Management Association argued that a tax would hammer the economy and affect all of the public, not just financial services. GROWTH is weak and the UK’s economy may be contracting in this quarter, the monetary policy committee’s Martin Weale said yesterday. "The underlying rate of growth is weak, I wouldn’t be terribly surprised if we saw growth contract in the fourth quarter," Weale said. "The risk of recession is higher than it was…
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Waarom zijn sommige mensen gelukkig en anderen ongelukkig? Zonder te wetenschappelijk te worden; het kan aan heel veel dingen liggen. Het kan komen door bepaalde gebeurtenissen, door je omgeving of door je persoonlijkheid. Het meest waarschijnlijke is echter een mix van alle drie en andere omstandigheden samengenomen. Volgens een recent artikel in The Economist zit blijheid in je DNA en heeft elk ras een verschillend aanleg voor geluk. Vroeger was men ervan overtuigd dat persoonlijkheid een tabula rasa was, wetenschappers denken nu echter dat dit onjuist is. In onderzoek hebben zij eeneiige tweelingen bestudeerd en vergeleken met gewone tweelingen, en zijn tot de conclusie gekomen dat veel aspecten van gedrag erfelijk zijn. DNA onderzoek heeft genen ontdekt die kenmerkend zijn voor vrolijkheid en droefheid. Blije mensen hebben dus simpelweg de goede genen geërfd. Natuurlijk zijn er veel factoren die meespelen bij het bepalen van iemands geluk; een baan en geld helpen, maar ook leeftijd speelt een rol. Onderzoek toont aan dat jongeren en ouderen vaak…
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Lysa Hardy, T-Mobile's marketing head, has left the company following a recent management restructure at Everything Everywhere. Stefan Bardega has rejoined MediaCom full-time as the media agency's new head of mobile and innovation, six months after switching to a part-time role to launch his own company. PICTET & CIE (ASIA) An arm of Switzerland's private bank Pictet & Cie appointed Sylvain Gysler as head of Independent Asset Managers in Singapore. Previously, he led the Independent Asset Managers team for North Asia at Credit Suisse. RBC CAPITAL MARKETS The corporate and investment banking arm of Royal Bank of Canada appointed Johnny Vo as a managing director with a focus on European insurance sector and James Eves as a managing director with a focus on European banking sector. Previously, Vo was co-head of European insurance research at Goldman Sachs and Eves was head of financial institutions equity capital markets at UBS.
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Details of a mass bailout for Europe's banks continued to elude the region'sleaders yesterday, but they are now thought to be mulling stress tests that would result in banks having to raise around 110bn. France wants the Euro bailout fund to become a bank and borrow from the ECB, boosting its 440bn firepower. MARKETS: THE FTSE 100 rose on Friday, erasing the previous session losses, as investors took positions ahead of the European summit. Traders said that much of Fridays gains were down to short covering, with investors keen not to be caught out in the event of a change of sentiment among European leaders. THE NIKKEI stock average rose more than 1% this morning, shrugging off further yen strength and hits to production from Thailand’s floods, after the weekend yielded signs of progress on a plan to contain the euro zones sovereign debt crisis. The Nikkei was at 8,798.81 at the midday trading break, after losing 0.8% last week. The broader Topix index rose…
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达美乐比萨和Tesco已经达成了合作伙伴关系，将看到的比萨饼公司会在下周在一个Tesco额外商店开辟一个分支机构。 EDF能源公司已委任灰色集团执行董事总经理，塔玛拉英格拉姆加入其利益相关者的咨询小组，从而帮助塑造公司的经营战略。 YouView，视频点播服务由勋爵糖主持，现正在查阅其市场营销功能的未来。提姆亨特的角色，圣路克的前合伙人在2010年3月从Freeview频道加入YouView，和他的团队们，大约有15位市场营销者，被认为是受到威胁的。 马莎百货是正在用一个其定制的网络视频编程，“地点，地点，地点”，由菲尔斯宾塞主演，以提高大众对其金融服务产品，并购钱的认识。 黑石 投资和咨询公司委任丹尼斯法布尔为高级董事总经理，负责为黑石咨询合作伙伴的欧洲保健专营权。法布尔曾任职于美国信孚银行。 威廉希尔PLC 该公司命名乔治娜哈维和伊梅尔达沃尔什为非执行董事，11月1日起生效。 普华永道 彼得雷蒙已被任命为普华永道美国的资本项目和基础设施业务操作的负责人，雷蒙德将继续负责普华永道美国公共部门的金融服务业务。 巴克莱财富 巴克莱部门委任法德勒毛亨德里克斯为董事，杰德作为其战略解决方案集团的副总裁。 BFINANCE 私有金融服务公司任命桑德为其在荷兰和比利时体制市场的业务发展总监。此前，他在先锋全球投资担任业务开发。 汇丰全球资产管理 汇丰控股单位委任伊丽莎白艾伦为董事及信用研究，亚太地区负责人。此前，她是穆迪投资者服务公司副总裁，及高级信贷官。 太平洋投资管理公司 投资管理公司委任约翰朗赫斯特为高级副总裁和新兴市场股票研究的负责人。它也同时任命理查德亚麻为高级副总裁和新兴市场股票分析师，安德鲁派恩为高级副总裁兼新兴市场股票产品经理。
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Rebels celebrate death of Gaddafi. Apple to shut U.S. stores Wednesday for Jobs memorial Lysa Hardy, T-Mobile's marketing head, has left the company following a recent management restructure at Everything Everywhere. Saatchi & Saatchi Fallon Group has hired the former BBC Radio 1 controller Andy Parfitt to the position of director of talent across EMEA. Haymarket Media Group has appointed Dan Trent as editor of motoring website PistonHeads.com.
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Why are some people happy and others miserable? Well, without getting too scientific; it could be down to loads of things. It might be due to events, it could be your environment or maybe just genetics. But most probably it's a mixture of all three and other circumstances combined. So what really makes the difference between Morrissey and an overly-bubbly weather presenter? According to a recent article in the Economist, happiness is in your DNA and different races have different propensities for happiness. It used to be thought that the human personality was a blank slate, but scientists now think this is incorrect. They have studied identical twins and compared them to non-identical twins, deciding that many aspects of behaviour are heriditary. DNA examination has unearthed happy or misery genes; so happy people are simply blessed with a happy gene. Obviously, there are many factors involved in determining if you are happy; a job helps, money certainly ups the quotient and age also plays a…
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EUROPEAN finance ministers meet in Brussels today to lay the groundwork for Sunday’s meeting of government leaders. They agreed to an additional summit on October 26th yesterday, after Germany and France said the European Union needs more time to seal a "global and ambitious" accord. The EU leaders are said to be accelerating talks on combining temporary and planned permanent rescue funds as of mid-2012, while scrapping a ceiling on bailout spending. JAPAN will sell about ¥800bn ($10.4bn) of additional government debt to the market this fiscal year to fund earthquake reconstruction, the Ministry of Finance said. Prime Minister Yoshihiko Noda approved today a ¥12.1 third supplementary budget to fund rebuilding, which follows two packages totalling ¥6tn for quake relief. S&P outlined two ‘stressed economic scenarios’ in which Spain, Italy, Ireland and Portugal would be reduced by one or two levels. The first assumes low economic growth and double-dip recession, and add an interest-rate shock to the recession in the second. MARKETS: EUROPEAN shares are…
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