Burger King to start selling Spam. Burger King is reinventing Spam for 2011 by including the product in one of its sandwiches, the BK Shot. Spam became a big favourite in Britain when food was rationed during the Second World War. The 70-year-old-canned meat brand is owned by Hormel Foods and was introduced to the UK in 1941.
Now Burger King, which has a heritage of trying to lure customers with novelty items, is to start selling Spam in the form of a miniature sandwich called the BK Shot.
Top German club advertises in FT for shirt sponsor. Bayer 04 Leverkusen, has taken the highly unusual step of advertising for a headline shirt sponsor in the UK business paper, the Financial Times. Leverkusen lost its main sponsor this year, after TelDaFax ended its two-year deal.
The club, which is in the Bundesliga, German’s top division, is now running an ad in the FT that states “Come and play the Champions League with us!”
Channel 4, the public service broadcaster, has promoted group marketing manager Sarah Owen to the position of head of marketing, following the departure of head of network marketing Rufus Radcliffe to ITV.
In her new role Owen will oversee all Channel 4’s consumer and digital marketing and lead a coherent brand strategy for Channel 4’s network of TV channels and digital services.
Andria Vidler, the chief executive of EMI UK & Ireland, has joined the panel set up by the Advertising Association in reaction to last week’s Bailey review on the commercialisation and sexualisation of childhood. The panel is headed by former COI chief executive Mark Lund and will oversee the implementation of the ad-related proposals from the report authored by Reg Bailey, the chief executive of Mothers’ Union.
Commercial TV marketing body Thinkbox has appointed head of content Andrew MacGillivray as its new marketing director. MacGillivray replaces Lindsey Clay, who was appointed managing director of Thinkbox in February.
Sarah Warby, the marketing director of Heineken UK, has left the brewer to “pursue a new challenge”. Warby has been with Heineken UK for more than seven years and has held a variety of roles from Foster’s marketing manager to innovation director and, for the last three years, marketing director.
WCRS&Co’s chief executive Penny Herriman is leaving the agency after just eight months in the role. Her position will be filled by Matt Edwards, currently the managing director of WCRS&Co’s parent company Engine.
The wealth management unit of Barclays Plc appointed Thomas Roiz as managing director and market head for Latin America within International Private Bank, Europe, Middle East And Africa. Previously, Roiz was head of Latin America at the Royal Bank Of Canada (Suisse) SA.
BOFA MERRILL LYNCH
The unit of Bank of America Corp said its chief global quantitative strategist Nigel Tupper will lead its Asia Pacific equity strategy Team. He will give up his post as manager of Australia macro research.