Edwin Bessant is ceo of Ceuta Healthcare, an outsourcing health and beauty company. It is based in Bournemouth and has ten divisions with 150 employees. In brief, what does Ceuta Healthcare do? We are Europe’s leading health & beauty outsourcing business. We represent and manage global healthcare businesses, offering sales, marketing, logistics, invoicing and customer service. Our clients include Unilever, Bayer, Procter P&G, Heinz, Reckitts, Aventis and Pfizer. We have brand fostering agreements, where we have total management responsibilities for brands such as Ponds, Signal, Mentadent, Brut, Zantac and Enos. We also own two brands; Shield soap and Halos & Horns. Ceuta has won many high profile awards for its work, by consistently exceeding industry expectations. How does Ceuta stay ahead of the game in a hugely competitive field? We try to retain a good time-framed vision and employ excellent staff, implement best practices and good training programmes. We strive to excel for our clients. It is important to be transparent and realistic. We also…
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