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Loyalty Program Manager Europe

ExecutiveSurf Italy

Jobs FMCG

Our client is an extraordinary fashion brand rooted in denim mastery. They are a truly worldwide organisation where extraordinary people work together to realise their full potential, passion and competencies. The company is looking for an experienced Loyalty Program Manager to relaunch their Global Customer Loyalty Program. Based in their Global Headquarters in Italy, this position offers the opportunity to define and guide the Loyalty Program strategy of one of the worlds leading denim brands. You will be accountable for customer acquisition, engagement and retention strategies for the program as well as its sales contribution to the overall business.

>> MAIN INTERFACES <<
Positioned within the Global Omni-channel CRM team, the Loyalty Program Manager will report directly to the Global Head of the CRM and have two direct reports themselves. You will collaborate cross functionally to facilitate development and delivery of loyalty concepts and marketing activities. To successfully bring your vision for the program to life, you will partner with both Regional and HQ teams in all parts of the business including the E-commerce, Marketing, Legal, Data Analytics and Customer Service teams.

>> RESPONSIBILITIES <<
The main responsibility of the European Loyalty Program Manager is to role out a new omni-channel customer loyalty program across Europe. You will ensure that the customer’s journey through the loyalty program is seamless and effective across all channels as well as ensure that the program stays relevant for the target demographic. By monitoring the competitive environment you will:

  • Ensure that the program is marketed consistently and effectively across all channels and touch-points
  • Source and evaluate new rewards and value proposition
  • Set, drive and follow up on the program’s KPI’s with a test, learn & scale up approach
  • Lead the HQ & Regional teams involved in a positive cycle of performance improvement
  • Develop effective and complete training material for Europe
  • Manage the program’s cost centre and budget
  • Develop and coach the direct reports

>> REQUIREMENTS <<
The ideal candidate should must an appropriate university degree or relevant experience in addition to four years experience working in Retail, E commerce, Luxury, Beauty or Fashion. As well as this the candidate should have:

  • Experience successfully managing a loyalty program
  • Multi-channel expertise
  • Project Management Experience
  • Demonstrable ability to lead and manage
  • Fluent in English (German, French, Spanish, Portuguese or Chinese is a bonus)
  • Proficiency in the use of Analytics and Campaign Management tools
  • Proven ability to translate data analysis into marketing strategy

Please submit your application via the following email address: careers@executivesurf.com quoting the job title in the subject.

ID #19530 Location Italy Industry FMCG Type Full time Role Loyalty Program Manager Europe Career Level Manager/Team Leader Presence Office based

Required Skills

Here’s an overview of qualifications you need for this job.

Managerial
International Background
Sales
1 Languages
(Native)
Understanding
Speaking
Writing

Salary & Benefits

Here’s what you get.

Full time €55-75,000 /Year
Benefits

Company Information

A Brief Overview of the Company which posted this job offer

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